Right now, the BIKE FAIR is underway at Åhaga in Borås.

The Bike Fair is organized by Bike Nation – SGN Sports group for cycling specialists, and the event gathers large parts of the cycling industry. Over three days, entrepreneur-owned bike stores come together with the industry’s strongest brands to build up their local assortment for 2024.

  • This is the event of the year. This year, around 200 people from the retail and supplier sectors will attend, and more than 750 meetings will be conducted. Store owners and purchasers once again show that if only the will and entrepreneurship are there, anything is possible, says David Olsson, Cycle Responsible at Bike Nation.