SPORTS RETAIL

SGN Sport has grown into the most important sports retail franchise and cooperation chain in the Nordic countries. In the Nordic countries, we operate as the chain’s umbrella organisation for Team Sportia, Sportringen, BikeNation, Sportia, Kiekkoseppä and HockeyNation concepts. In addition, we are an important part of the European Sport 2000 procurement chain.

Together the Finnish and Swedish companies form SGN Sport, which is a complex of more than 270 dealer-driven stores with annual sales of almost EUR 400 million.

We have achieved the status of the most knowledgeable sports equipment store in the Nordic countries. We have created successful specialisation concepts for Nordic demand, such as Finland’s leading hockey specialisation chain concept. In Sweden, we have achieved the position of market leader in the bicycle trade.

Our goal is to become the largest dealer-driven sports equipment operator in the Nordics. Growth can only be achieved if the dealer network is made up of the best dealers with a passion for customer service and sports expertise. We are constantly looking for new dealers to become part of our success story.

Panu Alhava

SGN Sportia Oy
CEO