Leisure equipment

Sumeko Oy, which was founded to import leisure equipment and machinery, has been keeping Finns active in their free time since 1963. Our history as an importer of top international brands in Finland and as a representative in the Baltic countries is long. Our brands include Kawasaki motorcycles, jet skis and ATVs, Japanese Tohatsu outboards, Access Motor ATVs and Alutroll aluminium boats designed and manufactured in Finland.

Snow, icemaking and technology equipment and services

Kessu Oy has made snow for Finland’s ski resorts and trails for three decades. We work closely with the world’s largest brands in the field, Technoalpin and PistenBully, both in Finland and in the Baltic countries.

Consumer trade

SGN Group owns the Anno and Metsola brands that are known and loved by all customers.

Agriculture and horticulture

The Group’s roots are deep in Finnish agriculture and farming. The SGN Group has been a partner of farmers since 1933, and today it is a major player in every sector of agricultural trade, from the development of cereal varieties to the importation of the entire New Holland product range.

Sports retail

SGN Sport has grown into the most important sports retail franchise and cooperation chain in the Nordic countries. In the Nordic countries, we operate as the chain’s umbrella organisation for Team Sportia, Sportringen, BikeNation, Sportia, Kiekkoseppä and HockeyNation concepts. In addition, we are an important part of the European Sport 2000 procurement chain.

Leisure equipment

Sumeko Oy, which was founded to import leisure equipment and machinery, has been keeping Finns active in their free time since 1963. Our history as an importer of top international brands in Finland and as a representative in the Baltic countries is long. Our brands include Kawasaki motorcycles, jet skis and ATVs, Japanese Tohatsu outboards, Access Motor ATVs and Alutroll aluminium boats designed and manufactured in Finland.

Snow, icemaking and technology equipment and services

Kessu Oy has made snow for Finland’s ski resorts and trails for three decades. We work closely with the world’s largest brands in the field, Technoalpin and PistenBully, both in Finland and in the Baltic countries.

Consumer trade

SGN Group owns the Anno and Metsola brands that are known and loved by all customers.

Agriculture and horticulture

The Group’s roots are deep in Finnish agriculture and farming. The SGN Group has been a partner of farmers since 1933, and today it is a major player in every sector of agricultural trade, from the development of cereal varieties to the importation of the entire New Holland product range.

Sports retail

SGN Sport has grown into the most important sports retail franchise and cooperation chain in the Nordic countries. In the Nordic countries, we operate as the chain’s umbrella organisation for Team Sportia, Sportringen, BikeNation, Sportia, Kiekkoseppä and HockeyNation concepts. In addition, we are an important part of the European Sport 2000 procurement chain.

SGN GROUP – THE BEST HOME FOR GROWTH AND DEVELOPMENT

Since 1933, the dream of the Nieminen family has been to create a group that would be the best home for companies to grow and develop. Our operations have been based on strong values from the very beginning, as well as the will to create the best possible growth platform for both people and Finnish companies. Even today, SGN Group’s values are strongly based on the values of the Nieminen family: entrepreneurship, courage, passion, caring and trust. These values are reflected in various ways in the Group’s operations and principles.

The core of SGN Group’s business is to create added value for its own brands as well as the well-known international brands it represents. Our experience in importing top global brands is particularly strong, and we are a trusted partner for a network of more than 500 entrepreneur-driven resellers and partners. In addition, we own several well-known brands from a variety of different business sectors. We have created an environment within the Group that helps both employees as well as old and new businesses reach their full potential. With this recipe, SGN Group has managed to create numerous Finnish business success stories. We want to stay at the heart of entrepreneurship in the future and provide new businesses with a growth platform and the opportunity to develop their business towards international success. Sam Nieminen, owner

million euros sales 2022

million euros gains 2022

employees

NEWS

Right now, the BIKE FAIR is underway at Åhaga in Borås.

The Bike Fair is organized by Bike Nation - SGN Sports group for cycling specialists, and the event gathers large parts of the cycling industry. Over three days, entrepreneur-owned bike stores come together with the industry's strongest brands to build up their local...

Panu Alhava, CEO of SGN Sportia Oy, has also been appointed CEO of Sumeko Oy

CEO of SGN Sportia Oy, MBA Panu Alhava has also been appointed CEO of Sumeko Oy from May 8, 2023. Panu Alhava is responsible for both the leisure equipment sales and the sports sales. Panu Alhava has been the CEO of SGN Sportia Oy since October 1, 2019, and before...

Mikko Marttila has been appointed CEO of Agritek Oy

M.Sc (Agric.) Mikko Marttila has been appointed CEO of Agritek Oy from May 8, 2023. Mikko Marttila has been the commercial director of Agritek Oy since March 1, 2021. He has been responsible for the agricultural sector of the SGN Group and has been a member of the...