Leisure equipment

Sumeko Oy, which was founded to import leisure equipment and machinery, has been keeping Finns active in their free time since 1963. Our history as an importer of top international brands in Finland and as a representative in the Baltic countries is long. Our brands include Kawasaki motorcycles, jet skis and ATVs, Japanese Tohatsu outboards, Access Motor ATVs and Alutroll aluminium boats designed and manufactured in Finland.

Snow, icemaking and technology equipment and services

Kessu Oy has made snow for Finland’s ski resorts and trails for three decades. We work closely with the world’s largest brands in the field, Technoalp and PistenBull, both in Finland and in the Baltic countries.

Consumer trade

SGN Group owns the Anno and Metsola brands that are known and loved by all customers.

Agriculture and horticulture

The Group’s roots are deep in Finnish agriculture and farming. The SGN Group has been a partner of farmers since 1933, and today it is a major player in every sector of agricultural trade, from the development of cereal varieties to the importation of the entire New Holland product range.

Sports retail

SGN Sport has grown into the most important sports retail franchise and cooperation chain in the Nordic countries. In the Nordic countries, we operate as the chain’s umbrella organisation for Team Sportia, Sportringen, BikeNation, Sportia, Kiekkoseppä and HockeyNation concepts. In addition, we are an important part of the European Sport 2000 procurement chain.

SGN GROUP – THE BEST HOME FOR GROWTH AND DEVELOPMENT

Since 1933, the dream of the Nieminen family has been to create a group that would be the best home for companies to grow and develop. Our operations have been based on strong values from the very beginning, as well as the will to create the best possible growth platform for both people and Finnish companies.
Even today, SGN Group’s values are strongly based on the values of the Nieminen family: entrepreneurship, courage, passion, caring and trust. These values are reflected in various ways in the Group’s
operations and principles.
The core of SGN Group’s business is to create added value for its own brands as well as the well-known international brands it represents. Our experience in importing top global brands is particularly strong, and we are a trusted partner for a network of more than 500 entrepreneur-driven resellers and partners. In addition, we own several well-known brands from a variety of different business sectors.

We have created an environment within the Group that helps both employees as well as old and new businesses reach their full potential. With this recipe, SGN Group has managed to create numerous Finnish business success stories.
We want to stay at the heart of entrepreneurship in the future and provide new businesses with a growth platform and the opportunity to develop their business towards international success.

Sam Nieminen, owner

LATEST NEWS

KESSU OY IS CHANGING ITS CEO

KESSU OY IS CHANGING ITS CEO

Peter Söderholm, Kessu Oy`s long-term CEO, will retire from 1st August 2022 onwards. The Deputy CEO, Manu Laari, has been appointed the new CEO of Kessu Oy on 1st August 2022. " I would like to thank all the Kessu employees, our customers and partners for our years...

SGN GROUP IN SOCIAL MEDIA

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
6 days ago

SGN Groupin liiketoimintojen verkkokaupoissa on nyt huippuhyviä Black Friday -tarjouksia. Tervetuloa ostoksille!
annocollection.com/collections/black-friday-2022
metsola.fi/collections/black-friday
shop.agritek.fi/black-friday
... See MoreSee Less

SGN Groupin liiketoimintojen verkkokaupoissa on nyt huippuhyviä Black Friday -tarjouksia. Tervetuloa ostoksille!
https://annocollection.com/collections/black-friday-2022
https://metsola.fi/collections/black-friday
https://shop.agritek.fi/black-friday
7 days ago

Metsolan Black Friday -myymälä Helsinki Outlet -kylässä 25.-27.11. 🖤
Myynnissä oma Black Friday -mallisto, joka on valmistettu tuotannon ylijäämäkankaista.
Myymälässä mukana Ninyesin vaatekeräyslaatikko, jonne voit tuoda käytetyt metsolasi ja ansaita lahjakortin verkkokauppaamme!
Valikoimassa Vaatelaastarit Metsolan suosituimmilla kuoseilla - Lisää rikkinäisten vaatteiden elinaikaa!
Mukana myös huipputarjouksia!
Lämpimästi tervetuloa! 🖤

AUKIOLOAJAT:
PE: 10-20
LA: 10-20
SU: 10-18
Helsinki Outlet
Tatti 17, 00760 Helsinki
Hoplopin ja Polarn O. Pyretin vieressä
... See MoreSee Less

Metsolan Black Friday -myymälä Helsinki Outlet -kylässä 25.-27.11. 🖤
Myynnissä oma Black Friday -mallisto, joka on valmistettu tuotannon ylijäämäkankaista.
Myymälässä mukana Ninyesin vaatekeräyslaatikko, jonne voit tuoda käytetyt metsolasi ja ansaita lahjakortin verkkokauppaamme!
Valikoimassa Vaatelaastarit Metsolan suosituimmilla kuoseilla - Lisää rikkinäisten vaatteiden elinaikaa!
Mukana myös huipputarjouksia!
Lämpimästi tervetuloa! 🖤

AUKIOLOAJAT:
PE: 10-20
LA: 10-20
SU: 10-18
Helsinki Outlet
Tatti 17, 00760 Helsinki
Hoplopin ja Polarn O. Pyretin vieressä
2 weeks ago

Viikonloppuna hiihdetään Suomen Cupia. Team Sportia menossa mukana. Lauantaina kisataan Sprintissä ja sunnuntaina mennään vapaalla. Mukana menossa myös Team Sportian yhteistyöurheilijat Rebecca Ehrnrooth ja Verneri Suhonen.
www.teamsportia.fi/hiihdon-suomen-cup/
... See MoreSee Less

Viikonloppuna hiihdetään Suomen Cupia. Team Sportia menossa mukana. Lauantaina kisataan Sprintissä ja sunnuntaina mennään vapaalla. Mukana menossa myös Team Sportian yhteistyöurheilijat Rebecca Ehrnrooth ja Verneri Suhonen. 
https://www.teamsportia.fi/hiihdon-suomen-cup/
Lataa lisää

CAREER STORIES

“The best thing about my work is its versatility. I am involved in the board discussions as well as supporting business in their concrete business development activities. As a family company, SGN Group offers a unique environment to work together with true industry professionals.”

– Mika Virtanen, Group Development Director, SGN Group Oy

Best thing in my work is all the people I meet.

Lars Palmgren, Managing Director, Team Sportia Ab Ruotsi

“The best part of my job is the opportunity to combine hobbies with work. I am supporting our clients to find ways to improve their business. At SGN Group, it has been easy to combine my own interests and skills together with a meaningful work.”

Juuso Mustajoki, product manager of intelligent farming, Agritek Oy

“Joining SGN Group has brought us needed skills and competences to develop our business further without forgetting to the importance to have fun.”

Riina Pulkkinen, Head Designer, Metsola Lifestyle Oy

CONTACT US

Postal and visiting address
SGN Group
Juurakkokuja 4, 01510 Vantaa

Warehouse visiting address
Juurakkotie 4, 01510 Vantaa